SeamlessWeb read my mind

I just received this email from SeamlessWeb:

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Hey New York!

You don’t have to work as hard as this guy to get your lunch on a rainy day like this.

Don’t fight the elements today! Keep your toes dry and your stomach full by ordering on SeamlessWeb!

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And, right before checking my email, I was like “I’m hungry, it’s lunchtime.. what should I eat? It’s freakin raining outside though =( “

Surprisingly, this is the first semi-smart / micro-time-relevant (I don’t know what you call it) email ad I’ve received from any company. This stuff isn’t hard to do, but I think it’s so cool that someone (at least from the ones I subscribe to) has finally done it!

Now, instead of “New York” how about putting my name on there and make me feel a bit more special? And.. while we’re at it.. throw me a coupon.