what we do in life..
echoes in eternity
by Malcolm Ong

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Apr
02
2010

FarmVille Cards at Retailers

Gamers of Zynga games (FarmVille, Mafia Wars, etc) can soon buy $10 and $25 pre-paid game cards at 7-Elevens, Best Buys, and Targets, which can be used to buy in-game items.

I think this is an interesting next step, as it could potentially be a big new revenue stream for Zynga. 1) Because it gives Zynga even more exposure, creeping into the brick-and-mortar world, and 2) users who don’t have credit cards (kids?) or aren’t comfortable paying for things online can now buy these credits OTC at their favorite local retailer.

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Malcolm Ong
@malcolmcasey

About


Malcolm Ong is currently the CTO & Co-founder of Skillshare, and a SXSW'i Panel Liaison.

He previously led the Product team at OMGPOP, was a Senior Technologist at Razorfish, an E-commerce Specialist for IBM Global Services, and a graduate of IBM’s Extreme Blue program where he co-filed four patents.

Malcolm holds a B.S. in Computer Science with a double major in Business Administration and minor in E-commerce from Carnegie Mellon University. His interests include: e-commerce, marketplaces, product development / strategy, analytics, mobile LBS, investing, cars / motorsports, music (DJing), and writing in the third person

The thoughts and opinions expressed on this blog do not represent Malcolm's employer.

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